As we move further in the 21st Century, the virtual world is on the verge of dominating the real one. In this era of the digital boom, video making is not a luxury but more like a necessity. With the advent of social media like Facebook, Instagram, YouTube, etc. the consumption of video content has grown on an exponential level.
It has grown so much that popular digital platforms like YouTube also heavily reward their content creators. There is suddenly a surge in the number of content creators for online platforms. Be it brands or individuals, everybody wants to ride on the digital trend and make the most out of it.
Instagram has given a push to the influencer community, and anybody with a decent following can leverage their platforms to promote goods and services on Instagram. Instagram marketing hub has evolved and is one of the best social media platforms for digital marketing.
Given the highly engaging nature of video content, it’s turning out as one of the best forms of marketing content. Naturally, marketers are hopping on this ultimate tool in their arsenal for boosting their marketing ROI. In the contemporary scenario, making a video doesn’t take much effort and resource as it used to a decade ago.
Tools like InVideo has made it far easier to design, create, and edit a video in a jiffy, even for beginners. However, there are some common mistakes that people often commit while making their videos, which harms their creation. Let’s delve into some of the most common video making mistakes that can be rectified easily. This will also help to find out which of the following is not a best practice for video marketing.
Video Making Mistakes & Remedies
Not having a script
One of the most basic and mainstream mistakes that first time video creators make is that they don’t have a proper script to follow for creating their video. This leads to confusion while creating the video, and you might miss out on conveying important and relevant information.
Using a script provides a proper structure for your video and ensures that you don’t miss out on any important piece of communication. You need to organize your thoughts and pen it down so that you have all the information that you need to communicate. You should also read your script out loud and ask your team members or partners for feedback.
Not using the right tone for the brand
If you are creating your video to market your products and services, then you need to set the right tone for your content. The tone should reflect the values of your brand and the products or services offered by you. Setting the tone right can’t be done in isolation as it requires a mix of various elements to set the right tone for your video.
For example, if you are selling a pet product, then the elements of your video from background to music and other factors should reflect that. Not using the right tone as per your brand image can be counter-productive to your video marketing objective.
Working on assumptions
Many times, video marketing efforts don’t pan out well as the content is based on the creator’s assumption of the audience. Video creators assume that the audience will be equally excited to watch the video as they are.
Until and unless there is some value that you are adding to the audience’s life, they won’t care to like or share the video. The video created by you should be relevant to the audience. You should spend more time researching and studying the audience for your brand for deeper insights into the perfect video creation.
Not building a story
The importance of the story can’t be underestimated for video creation. It is more important than anything else. Your video should not just be a sales tool for your marketing campaign, it should tell a story to the audience which they can relate with and connect to.
Building a story around your brand will help the audience to engage better as they are wired to pay more attention to compelling stories rather than marketing pitches. Show what your product does and how it will help to ease their pain. In short, make it about the audience.
Not thinking outside the box
The importance of thinking outside the box is paramount; it can make or break the game for you. The audience doesn’t like to watch a mundane piece of video and waste their time; they need something interesting to connect with.
Not thinking outside the box can cost you a fortune in terms of losing out prospective customers. The online attention span is very limited, less than 9 seconds to be precise. You need to think of an idea that will help to grab the audience’s attention quickly and force them to stick to the end.
When you shoot your video with inadequate lighting, it creates a dull and shadowy clip. You might like your video because of the efforts you put in, but your audience might not. This little mistake can hamper your overall progress and limit your results.
Effective lighting by judging your surroundings and making proper use of the lighting equipment around you can work wonders even if you are not investing much in professional-grade lighting tools.
Bad audio quality
Put yourself in your audience’s shoes and then make a decision. Do you like your audio quality? Well, the impact of bad audio quality on a video is often underrated. People don’t realize that the poor sound quality might limit the potential of their video.
It is often addressed as a remedy to improved bad video performance. It should be taken as a preventive measure to avoid any future catastrophe. It is also important to note that your audio should gel up with the video content that you have recorded, or else the essence of the video will be lost.
Shaky video footage
Shaky footage is not appreciated by your audience, and it will hamper your video marketing objectives. Using your body or surrounding elements properly can help you shoot a stabilize video and avoid any shaky footages. Using a tripod stand can save your day if you are not very comfortable without one.
These were some of the most common mistakes that video creators make, and addressing them properly will help them achieve better results and a loyal audience base.